How Are We Doing?

DEEPDISH - Dominos Pizza has spent millions to convince customers that until recently, their food was completely awful but they really are going to try to figure this pizza thing out. They claim they are going to get better - they just don't say when. Now Dominos is putting this ad campaign into the customer's hands with their new "Tell Us How Shitty We Are" pizza box. Customers are invited to chose from Corny, Nutty and Diarrhea, to indicate just how much better Dominos is performing. It is rumored that the next phase of the campaign will seek consumer input. Still under development, the "Help Us, We're Clueless" ads are expected to run within a month.